Business Branding Resources | Find Your New Groove

by Jennifer on February 3, 2012

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There are really cool and fun parts of building your business brand ? picking out your logo, designing business cards, figuring out how you want to show up (visually).

Then there are the parts that just aren?t as fun. In fact, those steps are real work (the dirty little secret of being in business for yourself). Keeping it real and keeping it fun can be done in balance, though, and this week?s grab bag are all about doing just that!

I first came to know about Chris Brogan years ago when I started my first online business (decades in Internet time!). He is a master at social media with an updated version of the highly-reviewed The Zen of Social Media Marketing(affiliate link) coming out in March. But, in this post on branding, he is focused on a book written by John Morgan. As the editorial summary puts it ??Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their visibility and credibility, and create an indispensable brand that consumers can relate to, creating lifelong customers.? John?s Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition? (affiliate link) very much stands on its own with great Amazon reviews (plus it has my kind of writing style ? short and with a sense of humor!).

Storytelling can help you create and build your brand amazingly fast. It gives you a way to connect ? through words and pictures ? with your customers in a way that straight-forward copy and advertising just cannot. One of the best resources for entrepreneurs to get started is GetStoried.com. There is quite a bit of focus on using your bio (whether it be on your website?s About page or the many social media sites), but all of these tips can also be used on other aspects of your business. And, if that?s not quite enough to get those juices flowing, check out this Fortune article which has Eight Master Storylines for Business Storytellers.

Entrepreneur.com has more branding resources for starting your business than you can shake a stick at! (Sorry for the throwback cliche but it so fit?) There are all kinds of really serious articles that focus on mechanics (and venture toward the boring side), but you can find plenty of those on your own. Here are my top picks to get started on the not-so-serious side. In this video interview, YouTube star iJustine talks about what she does (and you get a little peak into how she?s building her brand). Then you can check out how this business owner put kilts on her window washers to build her brand. And what brand romance wouldn?t be complete without a look at the Cebu Pacific Airlines flight attendants singing to Lady Gaga?

That?s it for this week?s grab bag. Let me know in the comments 1) which one of these resources hit home for you and 2) how you are going to use it in your business branding.

Source: http://findyournewgroove.com/business-branding-resources/?utm_source=rss&utm_medium=rss&utm_campaign=business-branding-resources

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